let's Oomph

*MASTERS GRADUATION PROJECT

let's oomph brand aims to encourage open conversations on sexuality among young adults to allow safer sex and get to know their sexual selves better

BRANDING_STRATEGY_GRAPHICs_space design

TYPOGRAPHY_ILLUSTRATOR_IN DESIGN

01 TYPOGRAPHY RESEARCH

analog & digital experiments

02 space RESEARCH

sketches, model making, material experiments

03 ADVERTISING research 

illustrator _ LIGHT CLAY TYPE

04 BRAND RESOLUTION

FOCUS on the atmosphere conveyed by the brand and its space. The type is made to feel gentle and playful, while the space aims to mimic the specifically warm orange golden hour light